School of Management Studies
About the School
The School of Management at Parul University Goa is designed to cultivate business leaders with strategic vision and a strong sense of purpose. Our programs are deeply rooted in practical learning, case-based pedagogy, and industry-aligned insights. We believe management education should not only develop analytical and leadership capabilities, but also nurture a spirit of entrepreneurship and ethical thinking. Set in Goa, a growing hub for startups, tourism, and global commerce, students benefit from a vibrant learning ecosystem that extends beyond the classroom. From marketing and finance to human resources and international business, our programs offer diverse specializations that open doors to a world of opportunities. Through mentorship, internships, and innovation labs, the School of Management equips students with the confidence and competence to lead with impact in any industry or domain.


Message from Dean
Today’s business world demands thinkers, doers, and changemakers. At the School of Management, we blend classroom learning with real-world insight. This enables students to become leaders with vision and versatility. Goa is emerging as a hub of tourism, entrepreneurship, and innovation, making it the ideal setting for immersive business education. Our goal is not only to prepare students for the corporate world but also to inspire them to shape it.
Dr. Kshitiz Sharma
Programs Offered
Bachelor of Business Administration
Develop business acumen, leadership skills, and an entrepreneurial mindset in this dynamic undergraduate program designed for tomorrow’s corporate leaders and startup founders.

Curriculum
- Fundamentals of Accounting
- Managerial Economics
- Principles of Management
- I.T. Governance
- Introduction to MATLAB Programming
- Legal Aspects of Start-Up
- Mathematical Aptitude
- Climate Change & Sustainable Environment
- Basic English-I
- Basic Hindi-I
- Basic Gujarati-I
- Marketing Management
- Human Resource Management
- Financial Management
- Internet Technology and Web Designing
- Search Engine Optimization
- Cosmetics in daily life
- Advance Excel
- IPDC including History and Culture of India and IKS-I
- Basic English-II
- Basic Hindi-II
- Basic Gujarati-II
- Taxation
- Strategic Management
- Cost Accounting
- Artificial Intelligence Application in People Management
- Web Based Technologies and Multimedia Applications
- Digital Information Literacy
- Investment Analysis & Portfolio Management
- Management in Tourism
- Digital Design
- Artificial Intelligence
- IPDC including History and Culture of India and IKS-2
- Advanced English - I
- Basic German - I
- Basic French - I
- International Business
- Entrepreneurship Development
- Organizational Behaviour
- Management Information system
- Marketing Research
- Positive mental health
- Physical Education: Yoga
- Physical Education: Sports
- Physical Education: NCC
- Advanced English-II
- Basic German -II
- Basic French-II
- Business statistics
- Research Methodology
- Logistics & Supply chain Management
- Business Data Analytics
- HRM: Compensation Management
- Marketing: Merger and Acquisition
- Finance: Consumer Behaviour
- IB: Import Export Management
- Digital Literacy
- Finance for everyone
- Mercantile Law
- Operation Research
- Digital Marketing
- HRM: Organizational Development
- Marketing: Security And Portfolio Management
- Finance: Service Marketing
- IB: Cross Continent Business Philosophies
- Professional Ethics and Communication
Bachelor of Business Administration (Hons.)
Develop business acumen, leadership skills, and an entrepreneurial mindset in this dynamic undergraduate program designed for tomorrow’s corporate leaders and startup founders.

Curriculum
- Fundamentals of Accounting
- Managerial Economics
- Principles of Management
- I.T. Governance
- Introduction to MATLAB Programming
- Legal Aspects of Start-Up
- Mathematical Aptitude
- Climate Change & Sustainable Environment
- Basic English-I
- Basic Hindi-I
- Basic Gujarati-I
- Marketing Management
- Human Resource Management
- Financial Management
- Internet Technology and Web Designing
- Search Engine Optimization
- Cosmetics in daily life
- Advance Excel
- IPDC including History and Culture of India and IKS-I
- Basic English-II
- Basic Hindi-II
- Basic Gujarati-II
- Taxation
- Strategic Management
- Cost Accounting
- Artificial Intelligence Application in People Management
- Web Based Technologies and Multimedia Applications
- Digital Information Literacy
- Investment Analysis & Portfolio Management
- Management in Tourism
- Digital Design
- Artificial Intelligence
- IPDC including History and Culture of India and IKS-2
- Advanced English - I
- Basic German - I
- Basic French - I
- International Business
- Entrepreneurship Development
- Organizational Behaviour
- Management Information system
- Marketing Research
- Positive mental health
- Physical Education: Yoga
- Physical Education: Sports
- Physical Education: NCC
- Advanced English-II
- Basic German -II
- Basic French-II
- Business statistics
- Research Methodology
- Logistics & Supply chain Management
- Business Data Analytics
- HRM: Compensation Management
- Marketing: Merger and Acquisition
- Finance: Consumer Behaviour
- IB: Import Export Management
- Digital Literacy
- Finance for everyone
- Mercantile Law
- Operation Research
- Digital Marketing
- HRM: Organizational Development
- Marketing: Security And Portfolio Management
- Finance: Service Marketing
- IB: Cross Continent Business Philosophies
- Professional Ethics and Communication
- Business Ethics and corporate Governance
- Managerial Economics
- HRM: Human Resource Development
- Marketing: Brand and Brand and Advertising Management
- Marketing: Financial Services
- IB: Multicultural Organizational Behaviour
- HRM: Change Management
- Marketing: Digital Marketing
- Finance: Risk Management
- IB: International HR/Fin/Marketing
- Production and operation Management
- E- commerce
- HRM: HR information System
- Marketing: Event Marketing
- Finance: Investment Management
- IB: Global leadership
- HRM: Strategic human resource management
- MARKETING: Luxury Brand Management
- FINANCE: Behavioural Finance
- IB: International Economic Environment
Master of Business Administration
Gain a competitive edge with a globally aligned MBA program focused on strategic thinking, innovation, and real-world business exposure. Ideal for future managers, consultants, and entrepreneurs.

Curriculum
- Lessons 1.1: Introduction





